I'm not the only one who's pissed and bitching about it being replaced; check out these reviews on "Pure Platinum":
Horrible replacement: This product is so bad in comparisson with PURE PEARLE. I don't understand why it was discontinued. Unlike after using pure pearl you now need to use the conditioner. I am not buying this one any more. It is horrible.
BRING BACK PURE PEARL: Why discontinue a product that was so good and replace it with something sub-par. BRING BACK PURE PEARL. If I knew it was going to be discontinued and replaced with this I would have stock piled.And
Terrible compared to the discontinued pure pearl: I started using this after Redken discontinued the Blonde Glam Pure Pearl Color Activating Treatment, which was phenomenal. It doesn't make my hair feel nearly as soft or shiny as the Pure Pearl, and the smell of this compared to the Pure Pearl - sucks!You don't even know how fucking hard life can be for blonde bitches. SO FUCKING HARD and full of product disappointments. I'm about to shave my head. But don't worry, I'm leaving the rest UNGLAMOROUSLY HAIRY!!